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Columbia Pictures
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COLUMBIA PICTURES was originally founded in 1920 under the name of
C.B.C. Sales Film Corporation by Joe Brandt and the brothers Jack and Harry
Cohn (who later changed the company's name to Columbia in 1924 in a effort
to "up" the studio's image). Harry Cohn was the studio's longtime
president (until his death in 1958) and his brother Jack handled distribution
from New York. (The studio was never able to purchase a theatre circuit,
but developed a successful distribution network.)
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Located on Hollywood's Gower Street, in its early years Columbia
had a reputation for producing low-budget westerns and comedies. In fact,
it was the success of its B-westerns (especially those of Tim McCoy, Buck
Jones and Ken Maynard) and its serials ("Batman" and "Terry
and the Pirates" for example) that kept the company profitable during
the Great Depression. The studio also seemed to have a knack for successful
movies series like the "Blondie" films and those about the jewel
thief "Lone Wolf."
The Three Stooges proved a valuable asset to the studio, appearing in
190 comedy short subjects between 1934 and 1959, as did the
services of director Frank Capra
whom Columbia hired in the late twenties to direct many of the studio's
feature-length comedies. In fact, it was Capra
and his relatively large-budgeted production of IT HAPPENED ONE NIGHT,
starring Clark Gable (on loan
from MGM) and
Claudette
Colbert (on loan from Paramount),
that gave the studio its big break into Hollywood respectability. In 1934
it became the first picture ever to win the "Big 5" Academy Awards,
taking those for Best Picture, Actor, Actress, Director, and Screenplay
(adaptation by Robert Riskin).
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Several other significant Capra
films followed, including MR. DEEDS GOES TO TOWN (1936) with
Gary
Cooper and Jean Arthur,
and MR. SMITH GOES TO WASHINGTON
(1939) with Arthur and
Jimmy Stewart. Columbia also
found profitable talents in director Howard
Hawks and the witty, debonair Cary
Grant who contributed to several of the studio's successful screwball
comedies like THE AWFUL TRUTH (1937), HOLIDAY(1938) and HIS GIRL FRIDAY
(1940). Rita Hayworth
was always considered by Harry Cohn to be the studio's biggest star however,
and her pin-up value during World War II helped the studio through what
proved to be some rather difficult times. After
Frank
Capra left the studio in 1939, the notoriously hard-driving Cohn had
a difficult time finding quality directors. But
Hayworth's musicals such
as YOU WERE NEVER LOVELIER (1942), YOU'LL NEVER GET RICH (1941)--both with
Fred Astaire-- and COVER
GIRL (1944) with Gene Kelly,
as well as later film noirs like GILDA (1946) and THE LADY FROM SHANGHAI
(1948) helped the studio through the forties. Other contributions included
Gene Autry's musicals westerns like THE STRAWBERRY ROAN (1948) and serials
such as SUPERMAN (1948) and ATOM MAN VS SUPERMAN (1950), both of which
starred Kirk Alyn, in addition to BATMAN (1943) and BATMAN AND ROBIN (1949).
By joining the trend toward television (It founded the television
production subsidiary Screen Gems in 1951.) and by backing various independent
producers such as Elia Kazan,
Fred Zinnemann,
David
Lean and Otto Preminger,
Columbia regained its stature during the 1950s. Its successes included
Best Picture winners ALL THE KING'S MEN (1949), FROM HERE TO ETERNITY (1953),
ON THE WATERFRONT (1954), and THE BRIDGE ON THE RIVER KWAI (1957), as well
as nominees like BORN YESTERDAY (1950) and THE CAINE MUTINY (1954).
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After the deaths of the Cohn brothers in the late 1950s, successors
Abe Schneider and Leo Jaffe took over leadership of the company and it
continued to prosper. Hits of the 1960s included
LAWRENCE
OF ARABIA (1962), A MAN FOR ALL SEASONS (1966),
Spencer
Tracy and Katharine
Hepburn's last picture together GUESS WHO'S COMING TO DINNER (1967),
the musical Best Picture winner OLIVER! (1968) and the surprise blockbuster
EASY RIDER (1969) which cost Columbia less that $500,000 to produce but
brought in more than $25 million in gross box office revenue.
Columbia did not fare very well during the 1970s and even sold its
Gower Street lot in a cost-cutting measure, moving operations to Burbank.
In 1982 it was purchased by The Coca-Cola Company which helped pump needed
funds into the ailing studio. Coca-Cola even launched a new motion-picture
studio called Tri-Star Pictures, and in 1987 the two were merged to form
Columbia Pictures Entertainment, Inc. After only a few minor successes
however (GHOSTBUSTERS (1984) being one), Coca-Cola decided to get out of
the entertainment business, and in 1989 the studio was bought by the Sony
Corporation of Japan who officially renamed the parent company of Columbia
and Tri-Star, Sony Pictures Entertainment. |
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